News and Publications

The CML received a grant to address the critical need for assessing how narratives about climate change can affect human attitudes, perceptions, and behavior change. The ways society can be transformed to protect public health from climate change has been a critical question across many sectors and areas of research. Media plays an influential role in attitude formation, risk perception, social-psychological factors, and determinants of behavior; therefore, there is a need to improve our understanding of how media affects change in order to more effectively address climate change. The objective of this project is to build a platform to evaluate the effects of climate media on audiences, and to better identify narrative approaches to conveying climate issues.